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Oracle® Application Server Personalization User's Guide
10
g
Release 2 (10.1.2)
B14052-01
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Solution Area
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Contents
Title and Copyright Information
Preface
Intended Audience
Documentation Accessibility
Requirements
Where to Find More Information
Online Help
Conventions
1
Introducing OracleAS Personalization
1.1
What Is Personalization?
1.2
What Is OracleAS Personalization?
1.3
OracleAS Personalization Components
1.3.1
Location of OracleAS Personalization Components
1.4
How It All Works
1.5
What Kind of Data Does OracleAS Personalization Collect?
1.6
How Does OracleAS Personalization Collect the Data?
1.7
What Does OracleAS Personalization Do with the Data?
1.7.1
Predictive Models Built by OracleAS Personalization
1.7.2
Defining and Using Taxonomies
1.7.3
Filtering Recommendations
2
The OracleAS Personalization Administrative UI
2.1
Administrative UI Overview
2.1.1
Login Page
2.1.2
Home Page
2.1.3
Farms Page
2.1.4
Packages Page
2.1.5
Schedules Page
2.1.6
Reports Page
2.1.7
Log Page
2.2
Obtaining OracleAS Personalization Recommendations
2.2.1
Create an RE Farm with an RE
2.2.2
Create a Package
2.2.3
Schedule a Build
2.2.4
Schedule a Deployment
2.2.5
Summary
2.2.6
MTR Sample
3
Using the REAPI Demo
3.1
Before Running REAPI Demo
3.2
Start REAPI Demo
3.2.1
Proxies
3.2.2
View Source Code
3.3
Exercises
3.3.1
Values and Results
3.3.2
Exercise 1: Creating a Proxy
3.3.3
Exercise 2: A Stateful Web Application
3.3.4
Exercise 3: A Stateless Web Application
3.3.5
Exercise 4: Change Visitor to Customer
3.4
Summary
A
Recommendation Algorithms
A.1
Predictive Association Rules
A.2
Transactional Naive Bayes
Glossary
Index