15th NATIONAL MARKETING CONGRESS

26-29 OCTOBER 2010

Faculty of Business, Dokuz Eylül University, İzmir-TURKEY is very pleased to host the 15th National Marketing Congress and looks forward to welcoming you in 26-29 October 2010.

Our aim is to add a very strong chain to National Marketing Congresses series which have been transforming to qualified knowledge and science sharing platform year by year. We believe that we can succeed it together with your valuable contributions and participations.

The theme of the congress has been chosen as “Marketing and Consumer in The Information and Communication Age”. We look forward to welcoming you to Kuşadası, Aydın, Turkey in 2010 for a stimulating, entertaining and collegial congress.


Congress Theme

Marketing and Consumer in The Information and Communication Age

Congress Web Site

http://web.deu.edu.tr/upk15/

E-mail

15upk@deu.edu.tr

Venue

Pine Bay Holiday Resort, Kuşadası (www.pinebay.com)

Expected Number of Participants

International and national 350 participants (academicians, practitioners and students)

Key Dates

Abstract Submission Deadline: April 28th 2010

Notification of Accepted Abstracts: May 14th 2010

Full-text Submission Deadline: September 1st 2010

Notification of Accepted Papers: September 17th 2010

Organization Committee

Mustafa TANYERİ, PhD. (Congress Chair)

Gül BAYRAKTAROĞLU, PhD.

Burcu İLTER, PhD.

Özge ÖZGEN, PhD.

Bilge AYKOL, PhD.

Banu ATREK

Sumeyra DUMAN KURT

PRELIMINARY PROGRAMME

DATE

TIME

PROGRAMME

26.10.2010, Tuesday

09:00 -10:00

Registration

 

10:00 -10:45

Opening Ceremony

 

10:45 -11:15

Coffee Break

 

11:15 -12:30

Speech of Guest of Honor

 

12:30 -14:00

Lunch Break

 

14:00 -15:30

Marketing Training Seminar

 

15:30 -16:00

Coffee Break

 

16:00 -17:30

 

Marketing Training Seminar

Welcome Reception

27.10.2010, Wednesday

09:30 -10:30

2 Parallel Sessions

 

10:30 -11:00

Coffee Break

 

11:00 -12:30

2 Parallel Sessions

 

12:30 -14:00

Lunch Break

 

14:00 -15:30

2 Parallel Sessions

 

15:30 -16:00

Coffee Break

 

16:00 -17:30

2 Parallel Sessions

 

 

Gala Dinner

28.10.2010, Thursday

09:00 -10:30

2 Parallel Sessions

 

10:30 -11:00

Coffee Break

 

11:00 -12:30

2 Parallel Sessions

 

12:30 -14:00

Lunch Break

 

 

Sightseeing (Ephesus, Şirince Village, Virgin Mary House)

Congress Location

Kuşadası, Aydın Turkey

Kuşadası, one of Turkey's principle holiday resorts, offers an excellent environment for an unforgettable holiday. Situated on the west coast of Turkey- 90km south of İzmir, Kuşadası, is reputed for one of the most attractive cities of the Aegean Region, as it is close to the important historical sites including Ephesus, Didyma, Priene, Miletos-the principals of ancient times, and ideal for sightseers.