Conference Aim and Objectives
History of The Conference
Scientific Committee
Organizing Committee
Programme
Registration
Deadlines and Conference Fees
Conference Tracks
Publication Opportunities
Guidelines for Authors
Paper Submission
Conference Location and Venue
Transportation
Sightseeing Alternatives
Contact Details
Sponsors

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CONFERENCE TRACKS

The BIC in Services Marketing follow an innovative approach in structuring the tracks: the content matrix. Paper submissions should be in accordance to the following matrix (15 research topics x 15 services industries). Depending on the nature and the number of submissions, the Committee will finalize tracks by mid July 2011. Academics and practitioners are invited to submit papers relating to any aspect of the below-mentioned combination of research topic and services sector.
Conference Tracks