Conference Aim and Objectives
History of The Conference
Scientific Committee
Organizing Committee
Deadlines and Conference Fees
Conference Tracks
Publication Opportunities
Guidelines for Authors
Paper Submission
Conference Location and Venue
Sightseeing Alternatives
Contact Details

Find us on Facebook


Please ensure you read carefully the submission guidelines before submitting your paper. The 3rd Biennial International Conference on Services Marketing invites electronic submissions of papers, which should be sent in PDF Format no later than the 23rd of May, 2011

Authors may submit more than one paper, but only one can be accepted as first author. However this author can be co-author of other submitted papers. Acceptance of a paper implies that at least one of the authors must attend the conference and present the paper.

The official language of the conference is English. All submitted papers must contain original research that has not been presented in other conferences or published in any journal. The papers will be evaluated through a double blind-review process. After the submission deadline, no revised version of papers will be accepted. Authors will be notified of acceptance / rejection by 01st July 2011.

All papers are limited to seven pages (including tables and figures) excluding the cover/ title page, and references. Any paper exceeding the specified limit will not be included in the review process.

NO AUTHOR INFORMATION should be given on any page of the paper, as papers will be double BLIND reviewed. If you submit a paper that contains any information identifying you or a co-author, the paper shall be removed, and you will be invited to resubmit. It is your responsibility to resubmit.

Papers must show a clear indication of the purpose of the research, research method, major results, implications, and key references.

In preparing your paper please make sure that you follow the guidelines for referencing set out in the International Journal of Research in Marketing.


Please use the paper format below when writing your paper! Please submit your paper in PDF.


Title (Centered, bold and Times New Roman 14-point font)

Abstract (Times New Roman, 12-point font, max. 250 words) should be presented in a structured manner. The subtitles of abstract would be as follows: (a)purpose, (b)design/methodology/approach, (c)findings, (d)research limitations/implications, (e)practical implications. Please submit the abstract of your paper under these subtitles.

Compliance to the line limit is required to facilitate standardization of the publication of the abstract proceedings book. The text should be justified. At the start of each new paragraph or section you should indent the first line as in the example given here.

Keywords : (Left justified, regular, italic and Times New Roman 12-point font)

(Page 2...)

Main body of the paper (maximum of 7 pages)

Headings and sub-headings

1. Major headings
Should be numbered sequentially, left justified and bolded. The first letter of each major word should be capitalized and all of the other words should be in lower case. Two single space lines should precede and one single space should follow a major heading.

1.1 Sub-headings
Should be numbered according to the main heading, left justified, regular and in italics. One space line should precede and follow a sub-heading. Only the first letter of the first word should be capitalized.

1.1.1 Sub sub-heading
You should avoid the use of sub sub-headings unless absolutely necessary. If you use sub sub-headings they should be numbered according to the main heading, left indented, regular and in italics. One space line should precede and follow a sub sub-heading. Only the first letter of the first word should be capitalized.


(Journal article and book references given below as examples) for full referencing guidelines visit the website of the International Journal of Research in Marketing:


Reference to a journal publication: Van der Geer, J., Hanraads, J. A. J., & Lupton, R. A. (2000). The art of writing a scientific article. Journal of Scientific Communications, 163, 51–59.

Reference to a book: Strunk, W., Jr., & White, E. B. (1979). The elements of style. (3rd ed.). New York: Macmillan, (Chapter 4).

Reference to a chapter in an edited book: Mettam, G. R., & Adams, L. B. (1994). How to prepare an electronic version of your article. In B. S. Jones, & R. Z. Smith (Eds.), Introduction to the electronic age (pp. 281–304). New York: E-Publishing Inc.